Leadership Defined™
Clarity before commitment.
Leadership Defined™ is not a leadership test - you are not looking for the right answer. Give the honest one. Leadership Defined™ has been created to identify strategy gaps as well as structural, process and systems gaps on top of any leadership development needs. It is designed to measure the effectiveness of the organisation - not just you as a leader. So the most important thing you can do is give the honest answer, not the right one.
Why Leadership Defined™ exists
Most leadership development fails for one reason:
Coaching begins before clarity.
Leadership Defined™ prevents that.
It provides a structured, evidence-led view of:
☑️ Leadership strengths and constraints
☑️ Decision-making patterns under pressure
☑️ Readiness for increased scope, scale, or responsibility
Only once this is clear do we decide whether 1:1 coaching is appropriate.
Sometimes it is. Sometimes it isn’t.
Both outcomes are valuable.
What can you expect from this process?
Step 1 — Complete the Diagnostic
You’ll answer a structured set of questions designed to surface how leadership is currently operating — not how it’s intended to.
Step 2 — Receive your Insight Report
Your results are analysed and collated into a clear leadership profile.
Step 3 — Executive Decision Debrief
(30 minutes)
We review the findings together and determine next steps.
This may include:
✔️ a recommendation for 1:1 coaching
✔️ a different intervention
✔️ or no further work at this stage
There is no obligation beyond this point.
How This Connects to Coaching
1:1 executive coaching is only offered by recommendation, following Leadership Defined™.
If coaching is recommended:
✔️ scope and structure will be outlined clearly
✔️ fees and expectations will be explicit
✔️ the work will be targeted and purposeful
If coaching is not recommended, we will say so, and the process ends here. This is intentional.
What This Does Not Do
Leadership Defined™ is not:
x a coaching session
x a personality test
x a development programme
x a promise of further work
It exists to protect time, effort, and investment:
Yours and ours.
Don’t just take our word for it.
See what others have to say...
"This experience has been a game-changer for me.
I wasn’t sure what to expect, but the insights I gained far exceeded anything I could’ve imagined.
The assessment report provided a deep, clear analysis of my strengths and areas for growth, and provided feedback in areas I haven’t received in other assessments.
This would benefit someone who has been in leadership for years and is looking to grow, or someone starting out in their leadership career who is interested to see what steps they can take to make a big impact.
I highly recommend Defy Expectations to anyone looking for a deeper, more actionable understanding of their leadership capabilities.
Truly a transformative experience."
Hannah Craig CF APMP
Portfolio Lead, Federal AtkinsRéalis
Leadership Defined
Clarity before commitment.
